BETFRED enters the Spanish market with OPTIMAMGS™ omnichannel platform.
2 minutos de lectura
(Sevilla).- he BETFRED Group have announced they are entering the Spanish market as part of its expansion strategy. OPTIMA through the existing partnership with BetFred, have expanded its services to the BETFRED Group to provide the Omnichannel Player Account Management and Sports Betting system OPTIMAMGS™ in the Iberian peninsula.
BETFRED Managing Director Mark Stebbings said, “OPTIMA was the natural choice for Betfred as we look to expand into the Spanish market . We have partnered with Jacob Lopez and his team because of their professionalism and the flexibility of their technology as we expand internationally.”
Jacob Lopez, OPTIMA CEO added, “It is a pleasure working with the very knowledgeable BETFRED team side by side; we are delighted BETFRED management team appreciates the work our teams are doing in the United Kingdom, where they are one of the leading OmniChannel operators, and the flexibility of our platform to adapt to different markets; the great combination of our Sports Betting and e-Gaming Omnichannel platform technology, together with BETFRED’s SportsBetting and Gaming expertise, will bring a leading international operator to the top of the Spanish market. At OPTIMA, as we do for all our appreciated partners, we will work relentlessly for BETFRED to fully deploy their product strategy in the very competitive Spanish market“.
Categoría:Gaming
Tags: betting software, Betfred, OPTIMA, OptimaMGS ,
País: Spain
Event
G2E - Las Vegas 2025
06 de October 2025
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.